Gotcha! Findings from an exploratory investigation on the dangers of using deceptive practices in the mail-order business

Psychology and Marketing

Volumn 18, Issue 7, 2001, Pages 785-810

  Vanhamme, Joëlle ^a   Lindgreen, Adam ^b  

^a UNIVERSITÉ CATHOLIQUE DE LOUVAIN   (Belgium)

^b UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035631068     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.1030     Document Type: Article

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