Making choices while smelling, tasting, and listening: The role of sensory (Dis)similarity when sequentially sampling products

Journal of Marketing

Volumn 78, Issue 1, 2014, Pages 112-126

  Biswas, Dipayan ^a   Labrecque, Lauren I ^b   Lehmann, Donald R ^c   Markos, Ereni ^d  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

^b LOYOLA UNIVERSITY CHICAGO   (United States)

^c Och Spine at New York Presbyterian Hospitals   (United States)

^d SUFFOLK UNIVERSITY   (United States)

Author keywords

Retail displays; Sampling; Sensory cues; Sensory habituation and traces; Sequential and order effects

Indexed keywords

EID: 84893096196     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.12.0325     Document Type: Article

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