Boozing or branding? Measuring the effects of free wine tastings at wine shops

International Journal of Wine Business Research

Volumn 21, Issue 4, 2009, Pages 312-324

  Lockshin, Larry ^a   Knott, David ^b  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b Maritime and Mercantile International LLC   (United Arab Emirates)

Author keywords

Australia; Consumer behaviour; Promotional methods; Retailing; Wines

Indexed keywords

EID: 84986085498     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060911004897     Document Type: Article

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