How the order of sampled experiential products affects choice

Journal of Marketing Research

Volumn 47, Issue 3, 2010, Pages 508-519

  Biswas, Dipayan ^a   Grewal, Dhruv ^b,c   Roggeveen, Anne ^d  

^a BENTLEY UNIVERSITY   (United States)

^b Commerce and Electronic Business ^*  (Australia)

^c Department of Marketing ^*  (Australia)

^d BABSON COLLEGE   (United States)

Author keywords

Choice behavior; Experiential products; Mixed choice set; Order effects; Sampling

Indexed keywords

EID: 77953605658     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.3.508     Document Type: Article

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