Keeping your audience: Presenting a visitor engagement scale

Tourism Management

Volumn 42, Issue , 2014, Pages 321-329

  Taheri, Babak ^a   Jafari, Aliakbar ^b   O'Gorman, Kevin ^a  

^a HERIOT WATT UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Heritage; PLS; Scale development; Visitor engagement

Indexed keywords

CULTURAL HERITAGE; LEAST SQUARES METHOD; TOURISM MANAGEMENT; TOURIST ATTRACTION; TOURIST DESTINATION;

GLASGOW [SCOTLAND]; SCOTLAND; UNITED KINGDOM;

EID: 84892851373     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2013.12.011     Document Type: Article

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