The museum environment and the visitor experience

European Journal of Marketing

Volumn 34, Issue 3-4, 2000, Pages 261-278

  Goulding, Christina ^a  

^a UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

Author keywords

Consumer behaviour; Museums; Qualitative techniques; Services marketing

Indexed keywords

EID: 85133224199     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010311849     Document Type: Article

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