Public affairs in China: Exploring the role of brand fairness perceptions in the case of Mercedes-Benz

Journal of Public Affairs

Volumn 13, Issue 4, 2013, Pages 403-414

  Chen, Junsong ^a   Nguyen, Bang ^a   Klaus, Phil ^b  

^a EAST CHINA UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

^b Dr Phil Klaus and Associates Consulting   (United Kingdom)

Author keywords

Brand Management; Complaints; Consumer Behavior; Unfairness

Indexed keywords

EID: 84889684819     PISSN: 14723891     EISSN: 14791854     Source Type: Journal    
DOI: 10.1002/pa.1493     Document Type: Article

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