Audience experiences of media context and embedded advertising: A comparison of eight media

International Journal of Market Research

Volumn 48, Issue 1, 2006, Pages 81-100

  Bronner, Fred ^a   Neijens, Peter ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 32544451125     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530604800106     Document Type: Conference Paper

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