Digital transformation: Opportunities to create new business models

Strategy and Leadership

Volumn 40, Issue 2, 2012, Pages 16-24

  Berman, Saul J ^a  

^a IBM   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84857671100     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878571211209314     Document Type: Article

References (26)

1. Capitalizing on complexity: insights from the 2010 global chief executive officer study. IBM Institute for Business Value, May 2010, www-935.ibm.com/services/us/ceo/ceostudy2010/
2. Schonfeld, Erick, "Mary Meeker's latest mobile trend slides," TechCrunch, February 10, 2011, http://techcrunch.com/2011/02/10/meeker-mobile-slides/
3. IDC forecasts worldwide mobile applications revenues to experience more than 60% compound annual growth through 2014, IDC press release, December 13, 2010, www.idc.com/about/viewpressrelease.jsp?containerId1/4prUS22617910
4. Internet usage statistics: the internet big picture," Internet World Stats, www.internetworldstats.com/stats.htm
5. Parasnis, Gautam A. and Carolyn Baird, "From social media to social CRM: what customers want, IBM Institute for Business Value, 2011, www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-social-crm-whitepaper.html
6. IBM's retail consumer study surveyed over 30,000 consumers in 13 countries. The study showed that between 78 percent and 84 percent of consumers rely on their social networks when searching for new products, irrespective of what those products are. Forty-five percent turn to friends and relatives and some 37 percent turn to other external sources for product advice. Only 18 percent rely on the advice of retailers and manufacturers for product buying decisions. See Schaeffer, Melissa. "Capitalizing on the smarter consumer," IBM Institute for Business Value, 2011, www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-capitalizing-on-the-smarter-consumer.html
7. Rampbell, Catherine, "Does Michelle Obama's wardrobe move markets?," The New York Times, October 18, 2010, http://economix.blogs.nytimes.com/2010/10/18/does-michelle-obamas-wardrobe-move-markets/
8. Sigler, M.G., "Eric Schmidt: every 2 days we create as much information as we did up to 2003," TechCrunch, August 4, 2010, http://techcrunch.com/2010/08/04/schmidt-data/
9. Hyperconnectivity and the approaching zettabyte era," Cisco, June 2010, www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/VNI_Hyperconnectivity_WP.html
10. Berman, Saul, Bill Battino and Karen Feldman, "Beyond advertising: choosing a strategic path to the digital consumer," IBM Institute for Business Value, 2009, www-935.ibm.com/services/us/gbs/bus/html/gbs-beyond-advertising.html
11. For an overview of available digital services, visit www.bmw.comandwww.volvocars.com
12. For more information on Lego interactive robotics design, visit http://mindstorms.lego.com/en-us/Default.aspx
13. Rueter, Thad, "Macy's offers a virtual fitting room in its NYC flagship store," Internet Retailer, October 12, 2010, www.internetretailer.com/2010/10/12/macys-offersvirtual-fitting-room-its-nyc-flagship-store
14. MyFord touch defines intuitive driver experience: advanced capabilities all voice-controlled now," January 7, 2010, http://media.ford.com/article_display.cfm?article_id1/431716
15. Treffiletti, Cory, "The wonderful world of Webkinz," MediaPost, April 4, 2007, www.mediapost.com/publications/index.cfm?fa1/4Articles.showArticle&art_aid1/4 58184
16. Wall Street Journal media case pyramid case study," Mequoda Daily, September 4, 2009, www. mequoda.com/reviews-and-studies/wall-street-journal-media-pyramid-case-study/
17. Vazquez, Paloma, "Burberry's digital moves pay off," PSFK Conference, June 25, 2010, www.psfk.com/2010/06/burberrysdigital-first-moves-pay-off.html
18. Steel, Emily, "Meredith builds up a sideline in marketing," The Wall Street Journal, February 25, 2010, http://online.wsj.com/article/SB10001424052748703510204575085752704563926.html?KEYWORDS 1/4 meredith th marketing
19. Tesco to outpace growth at global rivals - study," Reuters, February 16, 2011, www.reuters.com/article/2011/02/17/tesco-igd-idUSLDE71F1LR20110217
20. King, Mark, "Tesco launches barcode scanner app for online orders," The Guardian, October 26, 2010, www.guardian.co.uk/money/2010/oct/26/tesco-app-barcode-reader
21. Owen, Lawrence, Charles Goldwasser, Kristi Choate and Amy Blitz, "The power of many: ABCs of collaborative innovation throughout the extended enterprise," IBM Institute for Business Value, 2007, www-935.ibm.com/services/us/gbs/bus/pdf/g510-6335-00-abc.pdf
22. Threadless is a community-based company that prints awesome designs created and chosen by you!, Threadless, www.threadless.com/
23. Ideapharm for Novartis: Building a corporate culture that enables innovation beyond the R&D department IDEO, www.ideo.com/work/ideapharm
24. LaValle, Steve, Michael Hopkins, Eric Lesser, Rebecca Shockley and Nina Kruschwitz, "Analytics: the new path to value: how the smartest organizations are embedding analytics to transform insights into action," MIT Sloan Management Review and IBM Institute for Business Value, 2010, www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-embedding-analytics.html?cntxt1/4a1008891
25. The smarter supply chain of the future: global chief supply chain officer study IBM Institute for Business Value, 2009, www-935.ibm.com/services/us/gbs/bus/html/gbs-csco-study.html?cntxt 1/4 a1005268
26. This article benefited from guidance and deep insights provided by Matt English, Eric Lesser, Peter Korsten, Raj Mirchandani and Rich Christner. We are especially indebted to the valuable research and contributions from our project team members, Sachin Agrawal, Brian House, Deborah Kasdan and Abhijeet Shekhar.