The responsiveness pyramid: Embedding responsiveness and interactivity into public relations theory

Public Relations Review

Volumn 39, Issue 5, 2013, Pages 440-450

  Avidar, Ruth ^a  

^a THE MAX STERN YEZREEL VALLEY COLLEGE   (Israel)

Author keywords

Dialog; Interactivity; Israel; Online public relations; Relationship building; Responsiveness

Indexed keywords

EID: 84888436331     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2013.05.004     Document Type: Article

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