Expectation gaps between stakeholders and web-based corporate public relations efforts: Focusing on Fortune 500 corporate web sites

Public Relations Review

Volumn 36, Issue 3, 2010, Pages 215-221

  Kim, Sora ^a   Park, Jae Hee ^b   Wertz, Emma K ^c  

^a UNIVERSITY OF FLORIDA   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

^c KENNESAW STATE UNIVERSITY   (United States)

Author keywords

Corporate communication strategy; Expectation gaps; Fortune 500 corporate web sites; Stakeholder theory; Target publics

Indexed keywords

EID: 77954386489     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2010.04.001     Document Type: Article

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