Public relations and the web: Organizational problems, gender, and institution type

Public Relations Review

Volumn 29, Issue 3, 2003, Pages 335-349

  Ryan, Michael ^a  

^a UNIVERSITY OF HOUSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0141538090     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(03)00040-7     Document Type: Article

References (62)

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5. Robert Grupp, Public relations must control the web site, The Public Relations Strategist 6 (2000), pp. 32, 34.
6. Ryan Michael Practitioners and the World Wide Web: involvement in web sites is crucial Public Relations Quarterly 44 1999 29-31
7. Jeffrey P. Geibel, How digital tools and audiences are changing high-tech PR, Public Relations Tactics 5 (1999), p. 5.
8. Bill Adams, Ask the professor, Public Relations Tactics 5 (1999), p. 3
9. See also Deborah Hauss, Technology gives early warning of news breaks, Public Relations Journal 51 (1995), pp. 18-22
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12. See also James E. Grunig, Larissa A. Grunig, Conceptual differences in public relations and marketing: the case of health-care organizations, Public Relations Review 17 (1991), pp. 257-278
13. David M. Dozier, Larissa A. Grunig, James E. Grunig, Manager's Guide to Excellence in Public Relations and Communication Management, Erlbaum, Mahwah, NJ, 1995.
14. Kent Michael L. Taylor Maureen Building dialogic relationships through the World Wide Web Public Relations Review 24 1998 325
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16. Thomas R. Eng, David H. Gustafson (Eds.), Wired for Health and Well-Being: The Emergence of Interactive Health Communication, Office of Disease Prevention and Health Promotion, U.S. Department of Health and Human Services, Washington, DC, 1999, p. 3.
17. Debra A. Lieberman, Using interactive media in communication campaigns for children and adolescents, in: Ronald E. Rice, Charles K. Atkin (Eds.), Public Communication Campaigns, 3rd ed., Sage, Thousand Oaks, CA, 2001, p. 373; See also David M. Dozier, Larissa A. Grunig, James W. Grunig, Public relations as communication campaign, in: Rice, Atkin, op. cit., pp. 231-248.
18. See also David M. Dozier, Larissa A. Grunig, James W. Grunig, Public relations as communication campaign, in: Rice, Atkin, op. cit., pp. 231-248.
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24. Esrock, Leichty, op. cit.
25. Kent, op. cit., p. 33.
26. Usability research can help practitioners identify the elements of an effective web site, according to Kirk Hallahan, Improving public relations web sites through usability research, Public Relations Review 27 (2001), pp. 223-239.
27. Johnson, op. cit., p. 228.
28. Ibid., p. 216.
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30. Johnson, op. cit., p. 217.
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34. Seybold, op. cit., p. 37.
35. Marken, op. cit., p. 30.
36. Porter Lance Vardaman Sallot Lynne M. Cameron Glen T. Shamp Scott New technologies and public relations: exploring practitioners' use of online resources to earn a seat at the management table Journalism & Mass Communication Quarterly 78 2001 183
37. Laura Newland Hill, Candace White, The World Wide Web as a communication tool: PR practitioner perspectives, Paper presented to the Public Relations Division, Association for Education in Journalism and Mass Communication annual convention, New Orleans, August 1999, p. 7.
38. Ibid., p. 16.
39. See, for example, ibid., and Johnson, op. cit.
40. Paul N. Edwards, From "impact" to social process: computers in society and in culture, in: Sheila Jasanoff, Gerald E. Markle, James C. Petersen, Trevor Pinch (Eds.), Handbook of Science and Technology Studies, Sage, Thousand Oaks, CA, 1995, p. 281; See also Ruth Perry, Lisa Greber, Women and computers: an introduction, Signs 16 (1990), pp. 74-101.
41. See also Ruth Perry, Lisa Greber, Women and computers: an introduction, Signs 16 (1990), pp. 74-101.
42. Porter, Sallot, Cameron, Shamp, op. cit., p. 183.
43. Ryan Michael Gender, experience, and public relations practitioner adoption of new technologies Southwestern Mass Communication Journal 16 2000 57
44. Aldoory Linda Toth Elizabeth L. Gender discrepancies in a gendered profession: a developing theory for public relations Journal of Public Relations Research 14 2002 103-126
45. Toth Elizabeth L. Grunig Larissa A. The missing story of women in public relations Journal of Public Relations Research 5 1993 153-175
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49. Mitra Ananda Diasporic web sites: ingroup and outgroup discourse Critical Studies in Mass Communication 14 1997 158-181
50. Grunig James E. Grunig Larissa A. Conceptual differences in public relations and marketing: the case of health-care organizations Public Relations Review 17 1991 257
51. Ibid., p. 275.
52. Charles K. Atkin, Vicki S. Freimuth, Formative evaluation research in campaign design, in: Rice, Atkin, op. cit., p. 125.
53. Robinson Thomas N. Patrick Kevin Eng Thomas R. Gustafson David An evidence-based approach to interactive health communication: a challenge to medicine in the information age Journal of the American Medical Association 280 1998 1264-1267
54. The sample was drawn in two steps: (1) 200 pages were selected randomly, and (2) each name on each page was selected randomly. A random numbers table was used in each step. Only members identified as working for an agency or a public relations department within a company or not-for-profit organization were selected. If the individual selected did not meet the criterion, the next name was chosen.
55. Data were analyzed using SPSS (Statistical Package for the Social Sciences) 9.0 for Windows.
56. For all factor analyses, principal components analysis was used with varimax rotation.
57. Grupp, op. cit. Ryan op. cit. Gower, Cho, op. cit.
58. Ryan Michael Monitor technologies carefully: poor applications can drive clients and customers to competitors Public Relations Quarterly 45 2000 20
59. Ibid., p. 20.
60. See, for instance, Kent, Taylor, op. cit.; Lieberman, op. cit.
61. Pratt Laurie Wiseman Richard L. Cody Michael J. Wendt Pamela F. Interrogative strategies and information exchange in computer-mediated communication Communication Quarterly 47 1999 46
62. Lauzen, op. cit.; Broom, Lauzen, Tucker, op. cit.