The potential of Web sites as a relationship building tool for charitable fundraising NPOs

Public Relations Review

Volumn 35, Issue 1, 2009, Pages 66-73

  Ingenhoff, Diana ^a   Koelling, A Martina ^a  

^a UNIVERSITY OF FRIBOURG   (Switzerland)

Author keywords

Charitable fundraising NPOs; Dialogical communication; Internet; Nonprofit; Online communication; Relationship building; Web 2.0

Indexed keywords

EID: 59649088504     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2008.09.023     Document Type: Article

References (18)

1. Callison C. Media relations and the Internet: How fortune 500 company websites assist journalists in news gathering. Public Relations Review 29 1 (2003) 29-41
2. Esrock S.L., and Leichty G.B. Corporate world wide web pages: serving the news media and other publics. Public Relations Review 76 (1999) 456-467
3. Esrock S.L., and Leichty G.B. Organization of corporate web pages: Publics and functions. Public Relations Review 26 3 (2000) 327-344
4. Fischer K., and Neumann A. Multi-Channel-Fundraising - clever kommunizieren mehr Spender gewinnen [multichannel fundraising - communicating cleverly, winning more donors] (2003), Gabler, Wiesbaden, Germany
5. Goatman A., and Lewis B.R. Charity E-volution? An evaluation of the attitudes of UK charities towards website adoption and use. International Journal of Nonprofit and Voluntary Sector Marketing 12 (2007) 33-46
6. González-Herrero A., and Ruiz de Valbuena M. Trends in online media relations: Web-based corporate press rooms in leading international companies. Public Relations Review 32 3 (2006) 267-275
7. Grunig J.E. What is excellence in management. In: James E., and Grunig (Eds). Excellence in public relations and communication management (1992), Lawrence Erlbaum Associates, Hillsdale, NJ 219-249
8. Grunig J.E., and Hunt T. Managing public relations (1984), CBS College Publishing, New York
9. Hallahan K. The dynamics of issues activation and response: An issues processes model. Journal of Public Relations Research 13 1 (2001) 27-59
10. Holsti O.R. Content analysis for the social sciences and humanities (1969), Addison-Wesley, Reading, MA
11. Kang S., and Norton H.E. Nonprofit organizations' use of the World Wide Web: Are they sufficiently fulfilling organizational goals?. Public Relations Review 30 3 (2004) 279-284
12. Kent M.L., and Taylor M. Building dialogic relationships through the World Wide Web. Public Relations Review 24 3 (1998) 321-334
13. Kent M.L., Taylor M., and White W.J. The relationship between Website design and organizational responsiveness to stakeholders. Public Relations Review 29 1 (2003) 63-77
14. Naudé A.M.E., Froneman J.D., and Atwood R.A. The use of the Internet by ten South African non-governmental organizations-a public relations perspective. Public Relations Review 30 1 (2004) 87-94
15. Reber B.H., and Kim J.K. How Activist groups use websites in media relations: Evaluating online press rooms. Journal of Public Relations Research 18 4 (2006) 313-333
16. Schwarz P. Management in non-profit organizations. Public authorities and enterprises, associations, political parties, churches, social institutions. Editorial Educativa Kolping Latinoamericana Ltda. (1994) (1st ed)
17. Taylor M., Kent M.L., and White W.J. How activist organizations are using the Internet to build relationships. Public Relations Review 27 3 (2001) 263-284
18. Viest, O. (2004). Online-Kommunikation als Managementinstrument für karitative Nonprofit-Organisationen. Exploration und strategische Konzeption [Online Communication as a Management Instrument for Charitable Organizations. Exploration and strategic Steps]. Unpublished PhD Dissertation.