The Influence of Technology Readiness on the Evaluation of Self-Service Technology Attributes and Resulting Attitude Toward Technology Usage

Services Marketing Quarterly

Volumn 33, Issue 4, 2012, Pages 311-329

  Elliott, Kevin ^a   Meng, Gloria ^a   Hall, Mark ^a  

^a MINNESOTA STATE UNIVERSITY   (United States)

Author keywords

self service technology usage; technology readiness

Indexed keywords

EID: 84867263464     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1080/15332969.2012.715049     Document Type: Article

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