Multidimensional trust building in e-retailing: Cross-cultural differences in trust formation and implications for perceived risk

Journal of Retailing and Consumer Services

Volumn 19, Issue 3, 2012, Pages 304-312

  Park, JungKun ^a   Gunn, Frances ^b   Han, Sang Lin ^c  

^a UNIVERSITY OF HOUSTON   (United States)

^b RYERSON UNIVERSITY   (Canada)

^c Hanyang University   (South Korea)

Author keywords

Cross culture; E Retailing; Multidimensional trust

Indexed keywords

CONSUMPTION BEHAVIOR; CULTURAL INFLUENCE; DECISION MAKING; ELECTRONIC COMMERCE; PERCEPTION; RESEARCH; RETAILING; RISK ASSESSMENT;

UNITED STATES;

EID: 84860346267     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2012.03.003     Document Type: Article

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