Measuring Customer-Based Casino Brand Equity and its Consequences

Journal of Travel and Tourism Marketing

Volumn 30, Issue 8, 2013, Pages 806-824

  Tsai, Henry ^a   Lo, Ada ^a   Cheung, Catherine ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

brand preference; Casino; customer based brand equity; perceived value; revisit intention

Indexed keywords

EID: 84888031247     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2013.835229     Document Type: Article

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