An exploratory study of the relationship between customer-based casino brand equity and firm performance

International Journal of Hospitality Management

Volumn 29, Issue 4, 2010, Pages 754-757

  Tsai Henry, H ^a   Cheung Catherine, C ^a   Lo, Ada ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Casino; Customer based brand equity (CBBE); Firm performance; Macau

Indexed keywords

EID: 77954540507     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2009.08.001     Document Type: Article

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