How International Firms Conduct Societal Marketing in Emerging Markets: An Empirical Test in China

Management International Review

Volumn 53, Issue 6, 2013, Pages 841-868

  Zeng, Fue ^a   Li, Ji ^b   Zhu, Hong ^b   Cai, Zhenyao ^b   Li, Pengcheng ^c  

^a WUHAN UNIVERSITY   (China)

^b HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^c SHANDONG UNIVERSITY   (China)

Author keywords

Chinese market; Environmental; Firm performance; Institutional environments; Social and economic societal marketing

Indexed keywords

EID: 84887620676     PISSN: 09388249     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11575-013-0179-y     Document Type: Article

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