Fostering Responsible Communities: A Community Social Marketing Approach to Sustainable Living

Journal of Business Ethics

Volumn 100, Issue 3, 2011, Pages 515-534

  Carrigan, Marylyn ^a   Moraes, Caroline ^b   Leek, Sheena ^b  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

community; CSR; small business; social marketing; sustainability

Indexed keywords

EID: 79957857278     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-010-0694-8     Document Type: Article

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