Corporate Reputation and Performance in Germany

Corporate Reputation Review

Volumn 3, Issue 2, 2000, Pages 115-123

  Dunbar, R L M ^a   Schwalbach, J ^b  

^a NEW YORK UNIVERSITY   (United States)

^b HUMBOLDT UNIVERSITY   (Germany)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 21244463381     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540106     Document Type: Article

References (0)