Green marketing strategy and the firm's performance: The moderating role of environmental culture

Journal of Strategic Marketing

Volumn 19, Issue 4, 2011, Pages 339-355

  Fraj, Elena ^a   Martínez, Eva ^a   Matute, Jorge ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Environmental culture; Firm's performance; Green marketing strategy; Natural resource based view of the firm; Structural equation modelling

Indexed keywords

EID: 79960779900     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2011.581382     Document Type: Article

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