Stakeholder orientation: Development and testing of a framework for socially responsible marketing

Journal of Strategic Marketing

Volumn 19, Issue 4, 2011, Pages 313-338

  Maignan, Isabelle ^a   Gonzalez Padron, Tracy L ^b   Hult, G Tomas M ^c   Ferrell, O C ^d  

^a VU UNIVERSITY AMSTERDAM   (Netherlands)

^b UNIVERSITY OF COLORADO   (United States)

^c MICHIGAN STATE UNIVERSITY   (United States)

^d UNIVERSITY OF NEW MEXICO   (United States)

Author keywords

Business ethics; Corporate responsibility and sustainability; Market orientation; Stakeholder orientation

Indexed keywords

EID: 79960794075     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2011.581384     Document Type: Article

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