Innovative corporate social responsibility: The founder's role in creating a trustworthy corporate brand through "green innovation"

Journal of Product and Brand Management

Volumn 19, Issue 6, 2010, Pages 440-451

  Hillestad, Tore ^a   Xie, Chunyan ^b   Haugland, Sven A ^a  

^a NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

^b WESTERN NORWAY UNIVERSITY OF APPLIED SCIENCES   (Norway)

Author keywords

Corporate branding; Environmental management; Innovation; Organizational culture; Social responsibility

Indexed keywords

EID: 77957299847     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421011085758     Document Type: Article

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