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Volumn 36, Issue , 2014, Pages 156-166

Assessing equivalence of hotel brand equity measures in cross-cultural contexts

Author keywords

Brand choice; Brand equity; Cross cultural; Equivalence; Hotel brand; Measurement invariance

Indexed keywords


EID: 84885042764     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2013.09.002     Document Type: Article
Times cited : (48)

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