Consumer responses to sms advertising: Antecedents and consequences

International Journal of Electronic Commerce

Volumn 18, Issue 1, 2013, Pages 105-136

  Drossos, Dimitris ^a   Giaglis, George ^b   Vlachos, Pavlos ^c   Zamani, Efpraxia ^b   Lekakos, George ^b  

^a UNIVERSITY OF THE AEGEAN   (Greece)

^b ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

^c The American College of Greece   (Greece)

Author keywords

Advertising effectiveness; attitude; mobile advertising; purchase intention; SMS

Indexed keywords

EID: 84884809086     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415180104     Document Type: Article

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