Interference effects of a purchase on subsequent advertising within the category

Journal of Current Issues and Research in Advertising

Volumn 26, Issue 1, 2004, Pages 1-8

  Dahlén, Micael ^a   Nordfält, Jens ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845230542     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2004.10505152     Document Type: Article

References (29)

1. Alba, Joseph W. and Amitava Chattopadhyay (1986), "Salience Effects in Brand Recall," Journal of Marketing Research, 23 (November), 363-369.
2. Berger, Ida E. and Andrew A. Mitchell (1989), "The Effect of Advertising on Attitude Accessibility, Attitude Conficence, and the Attitude-Behavior Relationship," Journal of Consumer Research, 16 (December), 269-279.
3. Burke, Raymond R. and Thomas K. Srull (1988), "Competitive Interference and Consumer Memory for Advertising," Journal of Consumer Research, 15 (June), 55-68.
4. Celsi, Richard L. and Jerry C. Olson (1988), "The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, 15 (2), 210-224.
5. Eastlack, Joseph. O., Jr. and Ambar G. Rao (1989), "Advertising Experiments at the Campbell Soup Company," Marketing Science, 8 (1), 57-71.
6. Ehrenberg, Andrew S. C. (1974), "Repetitive Advertising and the Consumer," Journal of Advertising Research, 14 (2), 25-34.
7. Ephron, Erwin (1995), "More Weeks, Less Weight: The Shelf-Space Model of Advertising," Journal of Advertising Research, 35 (3), 18-23.
8. Greenwald, Anthony. G. and Clark Leavitt (1984), "Audience Involvement in Advertising: Four Levels," Journal of Consumer Research, 11 (June), 581-592.
9. Haugtvedt, Curtis P. and Duane T. Wegener (1994), "Message Order Effects in Persuasion: An Attitude Strength Perspective," Journal of Consumer Research, 21 (June), 205-218.
10. Keller, Kevin L. (1991), "Memory and Evaluation Effects in Competitive Advertising Environments," Journal of Consumer Research, 17 (March), 463-476.
11. Kent, Robert J. and Chris T. Allen (1994), "Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity," Journal of Marketing, 58 (July), 97-105.
12. Kent, Robert J. and Chris T. Allen (2002), "The Effects of Media-Source Cues in Ad Recall Tests," Journal of Current Issues and Research in Advertising, 24 (1), 1-9.
13. Kumar, Anand (2000), "Interference Effects of Contextual Cues in Advertisements on Memory for Ad Content," Journal of Consumer Psychology, 9 (3), 155-166.
14. Lange, Fredrik and Micael Dahlén (2003), "Let's Be Strange: Brand Familiarity and Ad-Brand incongruency," Journal of Product and Brand Management, 12(7), 449-461.
15. Lee, Yih H. (2000), "Manipulating Ad Message Involvement through Information Expectancy: Effects on Attitude Evaluation and Confidence," Journal of Advertising, 29 (2), 29-43.
16. Machleit, Karen A. and Rita D. Wilson (1988), "Emotional Feelings and Attitude Toward the Advertisement: The Roles of Brand Familiarity and Repetition," Journal of Advertising, 17 (3), 27-35.
17. MacKenzie, Scott B. and Richard J. Lutz (1989), "An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context," Journal of Marketing, 53 (April), 48-65.
18. Meyers-Levy, Joan and Alice M. Tybout (1989), "Schema Congru-ity as a Basis for Product Evaluation," Journal of Consumer Research, 16 (June), 39-54.
19. Muehling, Darrel D., Russel N. Laczniak, and Jeffrey J. Stoltman (1991), "The Moderating Effects of Ad Message Involvement: A Reassessment," Journal of Advertising, 20 (2), 29-38.
20. Nedungadi, Prakash, Amitava Chattopadhyay, and A. V. Muthukrishnan (2001), "Category Structure, Brand Recall, and Choice," International Journal of Research in Marketing, 18,191-202.
21. Pham, Michel T. and Gita V. Johar (1997), "Contingent Processes of Source Identification," Journal of Consumer Research, 24 (December), 249-265.
22. Ratneshwar, S., Lawrence W. Barsalou, Cornelia Pechmann, and Melissa Moore (2001), "Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations," Journal of Consumer Psychology, 10 (3), 147-157.
23. Reichel, Walter and Leslie Wood (1997), "Recency in Media Planning-Re-Defined," Journal of Advertising Research, 37 (4), 66-74.
24. Rice, Butch and Richard Bennett (1998),"TheRelationshipBetweenBrand Usage and Advertising Tracking Measurements: International Findings," Journal of Advertising Research, 38 (3), 58-66.
25. Schmitt, Bemd H. (1994), "Contextual Priming of Visual Information in Advertisements," Psychology & Marketing, 11 (January/February), 1-14.
26. Unnava, H. Rao and Deepak Sirdeshmukh (1994), "Reducing Competitive Ad Interference," Journal of Marketing Research, 31 (August), 403-411.
27. Washburn, Judith H., Brian D. Till and Randi Priluck (2000), "CoBranding: Brand Equity and Trial Effects," Journal of Consumer Marketing, 17 (7), 591-604.
28. Yi, Youjae (1990), "Cognitive and Affective Priming Effects of the Context for Print Advertisements," Journal of Advertising, 19 (2), 40-48.
29. Zhang, Shi and Arthur B. Markman (2001), "Processing Product Unique Features: Alignability and Involvement in Preference Construction," Journal of Consumer Psychology, 11 (1), 13-27.