Advertising via wireless networks

International Journal of Mobile Communications

Volumn 4, Issue 1, 2006, Pages 1-16

  Gopal, Ram D ^a,c,d   Tripathi, Arvind K ^b  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

^c Department of Business ^*  (United States)

^d UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Advertising effectiveness; Location based mobile advertising; Wireless networks

Indexed keywords

ADVERTISING EFFECTIVENESS; LOCATION-BASED MOBILE ADVERTIZING; MOBILE ADVERTIZING; WIRELESS NETWORKS;

ELECTRONIC DOCUMENT IDENTIFICATION SYSTEMS; GAGES; LOCAL AREA NETWORKS; MARKETING; RETAIL STORES;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 29344457639     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2006.008194     Document Type: Article

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