Revisiting self-selection bias in e-word-of-mouth: An integrated model and Bayesian estimation of multivariate review behaviors

International Conference on Information Systems 2011, ICIS 2011

Volumn 4, Issue , 2011, Pages 3300-3310

  Ma, Xiao ^a   Kim, Sung S ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

Bayesian estimation; E word of mouth; Online consumer.reviews; Self selection bias; Simultaneous equation modeling

Indexed keywords

BAYESIAN ESTIMATIONS; E-WORD-OF-MOUTH; ONLINE CONSUMER.REVIEWS; SELF-SELECTION BIAS; SIMULTANEOUS EQUATION MODELING;

INFORMATION SYSTEMS;

BAYESIAN NETWORKS;

EID: 84884665347     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (40)

1. Adjei, M. T., and Clark, M. N. 2010. "Relationship Marketing in a B2C Context: The Moderating Role of Personality Traits," Journal of Retailing & Consumer Services 17: 1, pp. 73-79.
2. Ansari, A., Essegaier, S., and Kohli, R. 2000. "Internet Recommendation Systems," Journal of Marketing Research JMR 37: 3, pp. 363-375.
3. Bass, F. M. 2004. "A New Product Growth for Model Consumer Durables," Management Science 50, pp. 1825-1832.
4. Bergquist, M., and Ljungberg, J. 2001. "The Power of Gifts: Organizing Social Relationships in Open Source Communities," Information Systems Journal 11: 4, pp. 305-320.
5. Bodapati, A. V. 2008. "Recommendation Systems with Purchase Data," Journal of Marketing Research JMR 45: 1, pp. 77-93.
6. Chevalier, J. A., and Mayzlin, D. 2006. "The Effect of Word of Mouth on Sales: Online Book Reviews," Journal of Marketing Research JMR 43: 3, pp. 345-354.
7. Chung, W., and Tseng, T.-L. Bill. 2010. "Extracting Business Intelligence from Online Product Reviews: An Experiment of Automatic Rule-Induction," ICIS 2010 Proceedings. Paper 233.
8. Clemons, E. K., Gao, G. Gordon, and Hitt, L. M. 2006. "When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry," Journal of Management Information Systems 23: 2, pp. 149-171.
9. Coombs, C. H., and Avrunin, G. S. 1977. "Single-peaked Functions and the Theory of Preference," Psychological Review 84: 2, pp. 216-230.
10. Decker, R., and Trusov, M. 2010. "Estimating Aggregate Consumer Preferences from Online Product Reviews," International Journal of Research in Marketing 27: 4, pp. 293-307.
11. Dellarocas, C. 2003. "The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms," Management Science 49: 10, pp. 1407-1424.
12. Dellarocas, C, Gao, G. Gordon, and Narayan, R 2010. "Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products?," Journal of Management Information Systems 27: 2, pp. 127-157.
13. Duan, W., Gu, B., and Whinston, A. B. 2008. "Do Online Reviews Matter?-An Empirical Investigation of Panel Data," Decision Support Systems 45: 4, pp. 1007-1016.
14. Greene, W. H. 2011. Econometric Analysis, 7th ed, Upper Saddle River, NJ: Prentice Hall.
15. He, J., and Chu, W. W. 2010. "A Social Network Based Recommender System," Annals of Information Systems 12: Special Issue on Data Mining for Social Network Data, pp. 47-74.
16. Homburg, C, and Giering, A. 2001. "Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty-An Empirical Analysis," Psychology & Marketing 18: 1, pp. 43-66.
17. Homburg, C, Hoyer, W. D., and Stock, R. M. 2007. "How to Get Lost Customers Back?," Journal of the Academy of Marketing Science 35: 4, pp. 461-474.
18. Hu, N., Liu, L., and Sambamurthy, V. 2011. "Fraud Detection in Online Consumer Reviews," Decision Support Systems 50: 3, pp. 614-626.
19. Hu, N, Pavlou, P. A., and Zhang, J. 2006. "Can Online Reviews Reveal a Product's True Quality? Empirical Findings and Analytical Modeling of Online Word-Of-Mouth Communication," In Proceedings of the 7th ACM conference on Electronic Commerce. New York, NY, USA: ACM, pp. 324-330.
20. Hu, N, Pavlou, P. A., and Zhang, J. 2009. "Overcoming the J-shaped Distribution of Product Reviews," Communications of the ACM 52: 10, pp. 144-147.
21. Koh, N. S., Hu, N., and Clemons, E. K. 2010. "Do Online Reviews Reflect a Product's True Perceived Quality? An Investigation of Online Movie Reviews across Cultures," Electronic Commerce Research & Applications 9: 5, pp. 374-385.
22. Lampel, J., and Bhalla, A. 2007. "The Role of Status Seeking in Online Communities: Giving the Gift of Experience," Journal of Computer-Mediated Communication 12: 2, pp. 434-455.
23. Li, X., and Hitt, L. M. 2008. "Self-Selection and Information Role of Online Product Reviews," Information Systems Research 19: 4, pp. 456-474.
24. Li, X., and Hitt, L. M. 2010. "Price Effects in Online Product Reviews: An Analytical Model and Empirical Analysis," MIS Quarterly 34: 4, pp. 809-A5.
25. Mackiewicz, J. 2010. "Assertions of Expertise in Online Product Reviews," Journal of Business & Technical Communication 24: 1, pp. 3-28.
26. McAlister, L., and Pessemier, E. 1982. "Variety Seeking Behavior: An Interdisciplinary Review," Journal of Consumer Research 9: 3, pp. 311-322.
27. Ntzoufras, I. 2009. Bayesian Modeling Using WinBUGS, 1st ed,Hoboken, NJ: Wiley & Sons, Inc.
28. Park, Y.-H., and Bradlow, E. T. 2005. "An Integrated Model for Bidding Behavior in Internet Auctions: Whether, Who, When, and How Much," Journal of Marketing Research JMR 42: 4, pp. 470-482.
29. Petty, R. E., and Cacioppo, J. T. 1986. Communication and Persuasion: Central and Peripheral Routes to Attitude Change, New York: Springer-Verlag.
30. Petty, R. E., and Cacioppo, J. T. 1996. Attitudes and Persuasion: Classic and Contemporary Approaches, Boulder, CO: Westview Press.
31. Petty, R. E., Cacioppo, J. T., and Schumann, D. 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research 10: 2, pp. 135-146.
32. Pindyck, R., and Rubinfeld D. 2008. Microeconomics, 7th ed,Upper Saddle River, NJ: Prentice Hall.
33. Resnick, P., Kuwabara, K., Zeckhauser, R., and Friedman, E. 2000. "Reputation Systems," Communications of the ACM 43: 12, pp. 45-48.
34. Rossi, P. E., Allenby, G. M., and Mc Culloch, R. 2006. Bayesian Statistics and Marketing, 1st ed,The Atrium, Southern Gate, Chichester, UK: Wiley.
35. Sawhney, M. S., and Eliashberg, J. 1996. "A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures," Marketing Science 15: 2, pp. 113.
36. Stephen, A. T., and Toubia, O. 2010. "Deriving Value from Social Commerce Networks," Journal of Marketing Research JMR 47: 2, pp. 215-228.
37. Tsang, A. S. L., and Prendergast, G. 2009. "Is a 'Star' Worth a Thousand Words?," European Journal of Marketing 43: 11/12, pp. 1269-1280.
38. Wooldridge, J. M. 2002. Econometric Analysis of Cross Section and Panel Data, Cambridge, MA: The MIT Press.
39. Xue, M., Hitt, L. M., and Chen, P. Y. 2011. "Determinants and Outcomes of Internet Banking Adoption," Management Science 57: 2, pp. 291-307.
40. Ying, Y., Feinberg, F., and Wedel, M. 2006. "Leveraging Missing Ratings to Improve Online Recommendation Systems," Journal of Marketing Research JMR 43: 3, pp. 355-365.