CRM and the bottom line: Do all CRM dimensions affect firm performance?

International Journal of Hospitality Management

Volumn 36, Issue , 2014, Pages 130-136

  Josiassen, Alexander ^a,b   Assaf, A George ^c   Cvelbar, Ljubica Knezevic ^d  

^a Department of International Economics and Management   (Denmark)

^b RMIT UNIVERSITY   (Australia)

^c UNIVERSITY OF MASSACHUSETTS   (United States)

^d UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

CRM dimensions; Hotel; Performance; Slovenia

Indexed keywords

EID: 84884409015     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2013.08.005     Document Type: Article

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