A multi-criteria approach to destination benchmarking: A case study of state tourism advertising programs in the united states

Journal of Travel and Tourism Marketing

Volumn 16, Issue 2-3, 2004, Pages 1-18

  Wöber, Karl W ^a   Fesenmaier, Daniel R ^b  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Data envelopment analysis; Destination benchmarking; Efficiency analysis; Tourism advertising

Indexed keywords

EID: 85008954564     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v16n02_01     Document Type: Article

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