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Volumn 29, Issue 3, 2012, Pages 265-274

Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks

Author keywords

Brand association networks; Brand concept maps; Brand image measurement; Consumer mapping techniques

Indexed keywords


EID: 84864553572     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2012.04.002     Document Type: Article
Times cited : (73)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.