Understanding the effect of culture on food representations using word associations: The case of "rice" and "good rice"

Food Quality and Preference

Volumn 31, Issue 1, 2014, Pages 38-48

  Son, Jung Soo ^a   Do, Vinh Bao ^a   Kim, Kwang Ok ^b   Cho, Mi Sook ^b   Suwonsichon, Thongchai ^c   Valentin, Dominique ^a  

^a CENTRE DES SCIENCES DU GOÛT ET DE L ALIMENTATION   (France)

^b Ewha Womans University   (South Korea)

^c KASETSART UNIVERSITY   (Thailand)

Author keywords

Cross cultural; Good rice; Memory associative structures; Motivation; Rice; Word association

Indexed keywords

EID: 84883048006     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2013.07.001     Document Type: Article

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