Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies

International Business Review

Volumn 22, Issue 6, 2013, Pages 1008-1020

  Hallbäck, Johanna ^a   Gabrielsson, Peter ^a,b  

^a UNIVERSITY OF VAASA   (Finland)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Adaptation; Entrepreneurial marketing; Growth; Innovativeness; International marketing; International new ventures

Indexed keywords

EID: 84881670613     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2013.02.006     Document Type: Article

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