Advancing entrepreneurial marketing: Evidence from born global firms

European Journal of Marketing

Volumn 46, Issue 3-4, 2012, Pages 542-561

  Mort, Gillian Sullivan ^a   Weerawardena, Jay ^b   Liesch, Peter ^b  

^a LA TROBE UNIVERSITY   (Australia)

^b UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Born global firms; Effectuation; Entrepreneurial marketing; Entrepreneurialism; Legitimacy; Marketing strategy

Indexed keywords

EID: 84858814568     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211202602     Document Type: Article

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