Tourism Market Segmentation Based on Price Sensitivity: Finding Similar Price Preferences on Tourism Activities

Journal of Travel Research

Volumn 51, Issue 4, 2012, Pages 426-435

  Masiero, Lorenzo ^a   Nicolau, Juan L ^b  

^a UNIVERSITY OF LUGANO   (Switzerland)

^b UNIVERSITY OF ALICANTE   (Spain)

Author keywords

individual price sensitivity; segmentation strategy; tourism activities; tourist choice

Indexed keywords

PRICE DYNAMICS; SENSITIVITY ANALYSIS; TOURISM ECONOMICS; TOURISM MARKET; TOURIST BEHAVIOR; TOURIST DESTINATION;

EID: 84862003628     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287511426339     Document Type: Article

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