Measures of marketing success: A comparison between Spain and the UK

European Management Journal

Volumn 20, Issue 4, 2002, Pages 414-422

  Llonch, Joan ^a   Eusebio, Rossano ^a   Ambler, Tim ^b  

^a UNIVERSITAT AUTÒNOMA DE BARCELONA   (Spain)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

Competitors; Customers; Financial; Marketing; Measurement; Metrics; Performance; Spain; UK

Indexed keywords

EID: 0036334305     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(02)00064-6     Document Type: Article

References (34)

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