Measures of marketing performance: A comparative study from Spain

International Journal of Contemporary Hospitality Management

Volumn 18, Issue 2, 2006, Pages 145-155

  Eusebio, Rossano ^a   Andreu, Joan Llonch ^a   Belbeze, M Pilar López ^a  

^a UNIVERSITAT AUTÒNOMA DE BARCELONA   (Spain)

Author keywords

Hospitality management; Manufacturing industries; Marketing strategy; Performance measures; Spain; Tourism management

Indexed keywords

EID: 33645690896     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110610646691     Document Type: Article

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