Of Bricks and Brands:. From Corporate to Enterprise Branding

Organizational Dynamics

Volumn 38, Issue 2, 2009, Pages 117-130

  Hatch, Mary Jo ^a   Schultz, Majken ^a  

^a NONE

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EID: 67349186251     PISSN: 00902616     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.orgdyn.2009.02.008     Document Type: Article

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