Exploring consumer response to "advergaming"

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Volumn , Issue , 2005, Pages 156-182

  Nelson, Michelle R ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

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[No Author keywords available]

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EID: 84917031089     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410612694     Document Type: Chapter

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