Evaluating telepresence experience and game players' intention to purchase product advertised in advergame

World Academy of Science, Engineering and Technology

Volumn 66, Issue , 2010, Pages 1625-1630

  Hussein, Zuhal ^a   Wahid, Nabsiah Abdul ^b   Saad, Norizan ^b  

^a UNIVERSITI TEKNOLOGI MARA   (Malaysia)

^b SCHOOL OF PHYSICS   (Malaysia)

Author keywords

Interactive experience; Product experience; Purchase intention; Telepresence

Indexed keywords

ADVERTISING STRATEGY; COMPUTER GAME; CONTENT DEVELOPER; CORRELATION ANALYSIS; FACTOR ANALYSIS; GAME DESIGN; GAME PLAYERS; GAME PLAYING; IN-LINE; INTERACTIVE EXPERIENCE; INTERNET GAMES; PRODUCT EXPERIENCE; PURCHASE INTENTION; TELEPRESENCE; UNDERGRADUATE STUDENTS;

COMPUTER SOFTWARE; STUDENTS; VISUAL COMMUNICATION;

SALES;

EID: 79951494674     PISSN: 2010376X     EISSN: 20103778     Source Type: Journal    
DOI: None     Document Type: Article

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