Motivational determinants of transportation into marketing narratives

Journal of Consumer Psychology

Volumn 20, Issue 3, 2010, Pages 306-316

  McFerran, Brent ^a   Dahl, Darren W ^b   Gorn, Gerald J ^c   Honea, Heather ^d  

^a UNIVERSITY OF MICHIGAN   (United States)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^c UNIVERSITY OF HONG KONG   (Hong Kong)

^d SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

Advertising; Lottery; Narratives; Transportation

Indexed keywords

EID: 77955845387     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2010.06.017     Document Type: Article

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