How people tell an ad story: Western vs. Asian styles

Asian Journal of Communication

Volumn 22, Issue 3, 2012, Pages 235-252

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

advertising public relations; content analysis; strategic communication

Indexed keywords

EID: 84861863546     PISSN: 01292986     EISSN: 17420911     Source Type: Journal    
DOI: 10.1080/01292986.2012.681662     Document Type: Article

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