False fame, perceptual clarity, or persuasion? Flexible fluency attribution in spokesperson familiarity effects

Journal of Consumer Psychology

Volumn 19, Issue 1, 2009, Pages 62-72

  Weisbuch, Max ^a   Mackie, Diane ^b  

^a TUFTS UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 60549095138     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2008.12.009     Document Type: Article

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