Impact of Customer Orientation and ICT Use on the Perceived Performance of Rural Tourism Enterprises

Journal of Travel and Tourism Marketing

Volumn 30, Issue 3, 2013, Pages 272-289

  Polo Peña, Ana Isabel ^a   Frías Jamilena, Dolores María ^a   Rodríguez Molina, Miguel Ángel ^a  

^a UNIVERSITY OF GRANADA   (Spain)

Author keywords

customer orientation; ICT use; outcomes; Rural tourism; scale

Indexed keywords

EID: 84876326088     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2013.774921     Document Type: Article

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