Influence of the user's psychological factors on the online purchase intention in rural tourism: Integrating innovativeness to the UTAUT framework

Tourism Management

Volumn 33, Issue 2, 2012, Pages 341-350

  San Martín, Héctor ^a   Herrero, Ángel ^a  

^a UNIVERSITY OF CANTABRIA   (Spain)

Author keywords

Effort expectancy; Facilitating conditions; Innovativeness; Online purchase intention; Performance expectancy; Rural tourism; Social influence

Indexed keywords

EMPIRICAL ANALYSIS; INFORMATION TECHNOLOGY; INNOVATION; NUMERICAL MODEL; PERFORMANCE ASSESSMENT; PSYCHOLOGY; RURAL AREA; TECHNOLOGY ADOPTION; TOURISM DEVELOPMENT;

EID: 82955233641     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2011.04.003     Document Type: Article

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