The impact of experience on companies' reactions to negative comments on social networks

Journal of Direct, Data and Digital Marketing Practice

Volumn 14, Issue 3, 2013, Pages 214-223

  Pantano, Eleanora ^a,b   Corvello, Vincenzo ^a  

^a UNIVERSITY OF CALABRIA   (Italy)

^b EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

customer experience; information management; organizati onal practices; social networks; usergenerated content

Indexed keywords

EID: 84875603728     PISSN: 17460166     EISSN: 17460174     Source Type: Journal    
DOI: 10.1057/dddmp.2013.3     Document Type: Article

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