An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook

Journal of Direct, Data and Digital Marketing Practice

Volumn 14, Issue 1, 2012, Pages 18-29

  Di Pietro, Loredana ^a   Pantano, Eleonora ^b,c  

^a UNIVERSITY OF MOLISE   (Italy)

^b UNIVERSITY OF CALABRIA   (Italy)

^c EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

consumer behaviour; e commerce; Facebook; purchasing decision; technology acceptance model (TAM)

Indexed keywords

EID: 84864976036     PISSN: 17460166     EISSN: 17460174     Source Type: Journal    
DOI: 10.1057/dddmp.2012.10     Document Type: Article

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