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Volumn 47, Issue 6, 2010, Pages 1138-1150

Emotionality and semantic onsets: Exploring orienting attention responses in advertising

Author keywords

Advertising; Attention; Automaticity; Emotions; Preattention

Indexed keywords


EID: 78650379586     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.6.1138     Document Type: Article
Times cited : (24)

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