Comparing Implicit and Explicit Memory for Brand Names from Advertisements

Journal of Experimental Psychology: Applied

Volumn 2, Issue 2, 1996, Pages 147-163

  Krishnan, H Shanker ^a   Shapiro, Stewart ^b  

^a INDIANA UNIVERSITY   (United States)

^b UNIVERSITY OF BALTIMORE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000613776     PISSN: 1076898X     EISSN: None     Source Type: Journal    
DOI: 10.1037/1076-898X.2.2.147     Document Type: Article

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