The effect of CSR knowledge on customer liking, across cultures

International Journal of Bank Marketing

Volumn 31, Issue 2, 2013, Pages 98-114

  Chomvilailuk, Rojanasak ^a   Butcher, Ken ^b  

^a UNIVERSITY OF THE THAI CHAMBER OF COMMERCE   (Thailand)

^b GRIFFITH UNIVERSITY   (Australia)

Author keywords

Banks; Community orientation; Consumer response; CSR reputation; Cultural value; Liking; New CSR initiative; Social responsibility

Indexed keywords

EID: 84874180991     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321311298672     Document Type: Article

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